Rickshaw in the Wardrobe?

...Or may be a bicycle? How about a matchbox or a candlestick? Or maybe you'd like some Devnagri scripts if you are one of the fashion salves.

Before drawing curious conclusions, be assured that we are talking about the latest fashion rage - Kitsch. The style is making waves all over the world and though it came to us tad late, Indian kitsch has taken a whole new level in recent times; thanks to the ever-experimenting and fear-none school of designers like Nida Mahmood, Manish Arora, Sabah Khan and many others. They have introduced some out and out unconventional styles and trends.

Beyond psychedelic prints and Bollywood posters, it is now about Devnagri script, popular movie dialogues, digital prints with everyday objects ((like a rickshaw, a scooter, matchsticks, newspapers etc)) and much more. Total unapologetic use of in-your-face colours, motifs and styles has made these designs and the whole concept of kitsch very 'real' and not simply limited to some glam ramp.

Celebs like Gul Panag, Sonam Kapoor, Sonakshi Sinha and very recently Poorna Jagannath, who was seen sporting all Manish Arora tops in 'Delhi Belly', have set a new fashion sense and created brand new style statements.

Designers with the "kitschy passion" have already taken the style from India to the ultra modern global platform as well. International stars like Heidi Klum, Fergie, Keyshia Cole, Nicki Minaj, Katy Perry and many others have been seen wearing Arora's crazy creations, making a special place for India on the global fashion map. Similar is the case with ace designers Falguni and Shane Peacock.

Singer and model Manasi Scott, who is already popular for her quirky style sense, has been spotted in hardcore kitsch couture recently, as is Koel Purie. Koel even dared to sport psychedelic colours for Imran and Avantika's wedding reception, making all eyes turn.

Socialites AD Singh with wife Sabina were seen sporting signature Nida Mahmood jackets at the past season of Lakme Fashion Week. The Bollywood inspired jackets had Nida's patent style of using popular Hindi film dialogues. Similarly, actress Gul Panag, for one of her movie promotions, was seen wearing a 'very Nida' top showing a typical Hindi movie poster from the 1960s.

More recently, Ira Dubey, Jacqueline Fernandez, Sonam Kapoor, Sonakshi have all sported total kitsch and psychedelic art more than once. Sonakshi was seen wearing a glaring fuschia and green blouse with a simple saree for a chat show, while Sonam and Ira were seen flaunting the new trend almost all though 'Aisha' promotions and related events.

And if you thought this latest fashion statement was limited only to jackets, dresses, tops and leggings, you are terribly mistaken! Kitsch has moved to accessories like bags and footwear already. Shoe designer Rohan Arora - a popular participant at the past two LFW seasons, has brought all that was on garments and posters, to his chic footwear range. Right from Meena Kumari to Gabbar and newspaper prints to a kaleidoscope of colours, Rohan's heels and flats have it all!

Similar treatment has been given to bags - from clutches to hobos, shoulder bags to totes - by Nida Mahmood, Malini Agarwalla, Vakaro and other top names.

The best part, of late, is that the latest rage is no longer just restricted to celebs and the trendy fashion models. Anyone and everyone can grab a Bollywood-ish jacket or a pair of psychedelic leggings or total kitschy (considered garish some years back!) accessories, at the nearest fashion store or even while street shopping or better yet, online - where recently top designers have been displaying their best creations at incredible prices too!
 
Article Source :
Feme Fashions
www.femefashions.com